Growth Past the Install
Onboarding, paywalls, and lifecycle marketing designed to boost retention and revenue.
Driving Revenue and Retention
Installs are just the beginning. Real growth comes from keeping users engaged,
converting them at the right moment, and reducing churn.
Onboarding Optimization
Design motivating first screens that increase activation.
Monetisation
& Paywall
Test pricing, design, & messaging to maximize revenue.
Retention
Tactics
Create features, reminders, and loops that build loyalty.
Churn &
Drop-off
Identify why users leave, spot patterns & fix the leaks.
Frequently Asked Questions
What is In-App Growth?
It’s the process of optimizing the user journey after install, from onboarding to monetization and lifecycle marketing, so every user is worth more over time.
Why should I optimize onboarding?
Because first impressions matter. A clear, engaging onboarding increases activation, reduces early churn, and sets users up for long-term success within your lifecycle strategy.
How do you improve paywalls?
Through structured A/B testing of price points, design, messaging, and trial logic to find the balance between conversion and retention, to find the right recipe.
Can you really reduce churn?
Yes, by analyzing user behavior, I identify drop-off points and implement fixes, from UX tweaks to lifecycle-driven re-engagement campaigns.
What kind of retention tactics do you use?
We use push notifications, in-app events, habit loops, and personalized lifecycle campaigns, always designed to feel valuable, and not too spammy.
How soon will I see results?
Onboarding or paywall tests can show impact in as little as 2–4 weeks, depending on your in-app traffic. Lifecycle marketing and retention tactics usually build momentum over time.